On December 16, the 7th edition of the Papaya Young Directors competition begins. And, although at the very beginning the most important are well-written and thought-out director's treatments, it is worth to take a moment now and think whether the presented idea is suitable for implementation. The thought of post-production usually comes just before the start of the shoot, but we suggest that you think about it already at the stage of constructing the script.
After six editions of the competition, we know that some ideas would need a Hollywood budget, but sometimes those that seem to be impossible to produce ultimately come out best.
Here is a list of the most demanding post-production films in the history of the competition.
The duo awarded last year: Patryk Karbowski and Michał Wiśniowski are an example of crazy visionaries. The starting point of the advertisement for McDonald’s "Welcome" were aliens - the creators knew from the beginning that a spacecraft would appear in the film. The project, prepared together with Espresso Postproduction, surprised not only the audience but also the jury. From the beginning of their work on the film, the creators remembered to use part of the budget for the implementation of their vision. The idea paid off, and the duo won the 2nd Prize in the PYD 2018 competition.
Take matters into your own hands
The film for the Desperados brand was created with strong cooperation with post-production in mind. The main concept of the film was to change people's heads to phones - this solution turned out to be a challenge even for experienced producers. The young artists who invented the concept were not sure until the last moment whether their film would be created at all - post-production companies were afraid of not delivering the final product in a timely manner. The duo Tomasz Kaniewski and Paulina Kminikowska decided to take matters into their own hands and carried out post-production themselves. The final effect, which was presented at the gala - was a result of trial and error.
The Rossmann game
When the movie's main idea is to combine the Game of Thrones aesthetic with the Rossmann brand, you never know what could happen. The talented director Julia Rogowska, who has been dynamically developing in the advertising industry for several years, bet on a difficult film that surprised everyone. In the 2015 Grand Prix winning film, the key to success turned out to be the opening frame: the majestic first impression immediately takes the viewer into the magical world of fantasy. In subsequent shots, although the scenery is more natural, the combination of a good cinematographer with precise color correction gave the film a truly Hollywood production value.
Back to the future
The example of Jakub Gutkowski's winning film, “Back”, made in 2017 for Link4, shows how to subtly use the help of post-production. Color correction plays a huge role in this production, which divided this film into the latest fashionable colors in the cinema: blue and yellow. The strength of this implementation is also the wise and delicate use of special effects, thanks to which the director's idea could be faithfully presented on the screen.
Let's do it differently
Tessa Moult-Milewska’s film for DPD is an example of a very non-standard implementation that required exceptional courage from the artist. Little Red Riding Hood is an animation that was initially intended to be an acting film, but at the stage of consulting the jury, the idea was directed in a different direction. Tessa, who specializes in animation, decided to create her own plasticine world in which the action of the entire film will take place. The whole was created in cooperation with Bites Studio, using their motion control technology. Although the production of the film was a real race against time, Tessa's huge work was rewarded - her film won the first prize in the 5th edition of PYD.
Leading role: the radio
Albert Bana, the winner of the first prize of the PYD competition in 2017, had a unique idea - in the role of the main character of the advertisement Chili Zet he cast ... the radio. Although the idea may seem controversial - it turned out to be the winning ticket. The animated radio that feels the change of music stations and reacts to the surrounding situations, delighted the viewers. The film took everyone to a world that reminisces of those well known and beloved created by Disney. This gave Albert Bana a well-deserved prize in the PYD competition.