What should the PYD participants remember when writing ideas for Rossmann?
Rossmann has become synonymous with drugstores in Poland. We are here for the clients and we follow their needs, we try to meet their expectations, we listen to their wishes. We lure clients with a rich and attractive offer, prices tailored for the target group’s wallet and attractive promos. Our friendly and competent client service makes every customer feel exceptionally served. We are very well evaluated. For a brand with such position, the main commandment is: do not spoil it!
What directions and inspirations would you recommend to the creators of an advertising film?
Inspiration can be found in spontaneous moments that surround us every day. We count on the natural character and the authenticity of the situation, on capturing moments of real life, filled with a smile. We want real stories to which our customers can relate to. We like commercials illuminated with soft, diffused light, without expressive shadow play, contrasts or drama.
If you had to describe your brand as simple as possible, what would you say?
The most important elements of Rossmann's philosophy are the aforementioned naturalness, closeness, kindness, honesty and professionalism - these qualities translate into our approach to communication and interaction with the client. This approach is full of care, understanding, but also professional. We are here to make caring for beauty and health in line with the latest trends available to everyone.
What do you expect from the final films?
We believe in the creativity and talent of young creators. We hope that they will approach the task from a fresh, extraordinary perspective. In a way that will not leave customers doubting the attractiveness of the Rossmann offer.
You leave the brief in the hands of young creators and you will see the effect of their work in six months - what are the emotions around this situation, which is so far from the classic process of creating an ad?
We will wait for the results impatient and curios, but believing that the stories told will fit into our values and become part our story.
Creative starter for the Rossmann brand will be available for download on December 16, when the 7th edition of the PYD competition begins. In this edition, participants will create two advertising films for this brand.